Campaign Checker

Campaign Checking Tool

Automatically run key checks against every file before they go to the agency

This tool is perhaps the best of all Campaign Management Tools. It isn’t glamorous, just highly functional. You can have infinite numbers of quality assurance checks, documents and processes in place… but invariably things will still go wrong. With this technique I get the users to save their final campaign selections as tables within the marketing database. This tool then cross-references the user selections against the standard exclusions that the campaign management software holds. Against this I also add some other important campaign-specific checks.

Some of the things that this tool can/will automatically check:

  1. Standard inclusion Criteria
  2. All Standard Exclusions
  3. Control/Mail Volumes and Ratio
  4. Promotion History volumes correct
  5. Any duplicates in the files or tables
  6. Credit Scores
  7. Information validity
  8. Table creation date

This tool can be tailored to suit your organisational requirements. Everything can be customised and most requests can be catered for.

If you would like to commission your own Campaign Checker or would like to discuss this tool in more detail please contact me.

To view the Sales Prospecting Tool Click Here.