Campaign Development Lifecycle

Below is a diagram of a recommended approach to Campaign Development. It is an iterative process that involves phases for planning, building, testing, executing, analysis and optimisation.

I will be running through each stage of this Lifecycle in the coming posts. If you wish to jump to a point of interest please choose your topic from the sub-items on the menu bar.

CampaignPlanningLifecyclePhase 1. Problem Recognition or Idea Generation